Privacy Policy

1. Introduction

Rhino Coatings, LLC ("Rhino Coatings," "we," "our," or "us") is a locally and veteran-owned concrete and garage floor coating company headquartered in Coeur d'Alene, Idaho, serving customers throughout Northern Idaho, Eastern Washington, and the Boise, Idaho area. We are committed to protecting the privacy and personal information of everyone who interacts with our business, whether through our website, by phone, or in person.

This Privacy Policy describes the types of personal information we collect, how we collect and use that information, with whom we may share it, and what rights you have regarding your data. It applies to all interactions with our website at rhinocoatingsusa.com and rhinocoatingscda.com, our quote request forms, phone communications, and SMS text messaging programs.

By accessing our website, submitting a quote request, or otherwise engaging with Rhino Coatings, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not submit personal information to us or use our website.

2. Information We Collect

We collect several categories of information depending on how you interact with us.

Personal Identification Information

• Full name
• Phone number (mobile or landline)
• Email address
• Physical or mailing address
• Project site address (if different from mailing address)

Project and Service Information

• Type of project requested (e.g., garage floor coating, commercial floor, concrete repair)
• Square footage or scope estimates provided by the customer
• Preferred colors, finishes, or product systems
• Timeline or scheduling preferences
• Photos or attachments submitted through quote forms

Technical and Usage Data

• Internet Protocol (IP) address
• Browser type and version
• Operating system and device type
• Referring URL and pages visited on our site
• Time and date of your visit
• Clicks, scroll depth, and other behavioral analytics
• Cookie identifiers and session data

Communications Data

• Records of calls, voicemails, or messages exchanged with our team
• SMS message history, including opt-in and opt-out records
• Email correspondence

3. How We Collect Information

We collect information through several channels:

Directly From You

• Contact and Quote Forms: When you submit a quote request, contact form, or any other web form on our site, we collect the details you provide.
• Phone Calls: When you call us at 208-500-1043, we may collect your name, phone number, and information you share during the conversation. Calls may be recorded for quality assurance purposes, and you will be notified if recording is in effect.
• SMS Opt-In: When you provide your mobile phone number and consent to receive text messages, we collect that number and record your consent. See Section 5 for full SMS disclosures.
• In-Person Consultations: Information shared during on-site assessments or consultations may be recorded in our customer relationship management system.

Automatically Through Technology

• Cookies and Similar Technologies: Our website uses cookies, web beacons, and similar tracking technologies to collect usage data. See Section 8 for details.
• Google Analytics and Google Tag Manager: We use these tools to understand how visitors navigate our site, which pages are most popular, and where visitors come from.
• Server Logs: Our web hosting infrastructure automatically logs IP addresses and request metadata for security and performance purposes.

From Third Parties

• If you interact with us through a third-party platform (such as Google, Facebook, or a review site), we may receive information consistent with your privacy settings on that platform.
• We may receive referral information from partners or affiliates who recommend our services.

4. How We Use Your Information

We use the personal information we collect for the following purposes:

Service Delivery and Business Operations

• Preparing, delivering, and following up on project quotes and estimates
• Scheduling site assessments, installations, and follow-up appointments
• Coordinating project logistics and communicating job status
• Processing payments and maintaining financial records
• Providing customer support and resolving complaints or disputes

Marketing and Communications (With Consent)

• Sending promotional offers, seasonal specials, or new service announcements via email or SMS, where you have provided consent
• Following up on quote requests or past services to inquire about satisfaction
• Remarketing to past website visitors through platforms like Google Ads or Meta Ads, using anonymized or hashed data

Analytics and Site Improvement

• Analyzing website traffic patterns to improve content, navigation, and conversion
• Identifying which services or geographic areas generate the most interest
• Monitoring site performance and diagnosing technical issues

Legal Compliance and Safety

• Complying with applicable federal, state, and local laws and regulations
• Maintaining records as required by Idaho business law or tax regulations
• Protecting against fraud, abuse, or unauthorized activity on our systems
• Enforcing our agreements and exercising legal rights when necessary

5. SMS / Text Messaging

Rhino Coatings, LLC operates an SMS text messaging program to communicate with customers and prospective customers. This section contains all required disclosures for our A2P 10DLC registered messaging service, delivered through GoHighLevel.

6. Sharing of Information

We do not sell your personal information. Rhino Coatings, LLC does not sell, rent, or trade personal information to third parties for their own marketing purposes, and we have not done so in the preceding twelve months.

We may share your information in the following limited circumstances:

Service Providers and Technology Partners

We share personal information with trusted third-party vendors who assist us in operating our business. These parties are contractually bound to use your data only as directed by us and in accordance with this Privacy Policy. Current service providers include:

• GoHighLevel: Our CRM and marketing automation platform, used to store customer records, send SMS messages and emails, and manage appointments.
• Google Analytics and Google Tag Manager: Analytics platforms used to understand website usage. Data collected is aggregated and anonymized to the extent possible.
• Google Ads / Meta Ads: If we run paid advertising campaigns, we may share hashed or anonymized data (such as email addresses) to enable audience matching. This data cannot be used to identify you directly to those platforms beyond the matching process.
• Web Hosting Provider: Our website host processes server logs and technical data as necessary to operate the site.

Legal Disclosures

We may disclose your personal information if required to do so by law, regulation, court order, or governmental authority, or if we reasonably believe such disclosure is necessary to protect the rights, property, or safety of Rhino Coatings, our customers, or the public.

Business Transfers

In the event of a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred to the acquiring entity, subject to the same protections described in this Privacy Policy. We will notify you of any such transfer and your options under applicable law.

7. GoHighLevel CRM

Rhino Coatings uses GoHighLevel (GHL) as its customer relationship management (CRM) and marketing automation platform. GoHighLevel stores and processes customer contact records, appointment history, quote details, SMS communications, and email correspondence on our behalf.

Data stored in GoHighLevel is subject to GoHighLevel's own privacy policy and data security practices. We encourage you to review GoHighLevel's privacy policy at gohighlevel.com/privacy-policy.

GoHighLevel is an authorized sub-processor for Rhino Coatings. They are prohibited from using your data for any purpose other than providing services to us. We maintain a data processing relationship with GoHighLevel and have confirmed that their practices meet applicable privacy and security standards.

GoHighLevel operates data centers within the United States. If you are located outside of the U.S. and submit information to us, your data may be transferred to and processed within the United States.

8. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to operate properly, analyze traffic, and support marketing activities. A cookie is a small text file stored on your device by your browser.

Types of Cookies We Use

• Strictly Necessary Cookies: Required for the website to function. These cannot be disabled without affecting site functionality.
• Analytics Cookies: Placed by Google Analytics to collect information about how visitors use our site — which pages are visited most often, how long visitors stay, and where they arrive from. This data is aggregated and does not identify individual visitors.
• Tag Management Cookies: Google Tag Manager deploys and manages our analytics and advertising tags in a controlled manner.
• Advertising and Remarketing Cookies: If we run Google Ads or Meta Ads campaigns, cookies may be placed to enable remarketing — showing our ads to people who have previously visited our site.
• Preference Cookies: We use localStorage to remember your dark/light mode preference so it persists across visits.

How to Control Cookies

You can control or disable cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a new cookie is set. Please note that disabling cookies may affect the functionality of our website.

To opt out of Google Analytics tracking, you may install the Google Analytics Opt-out Browser Add-on. To opt out of Google advertising cookies, visit Google Ads Settings. To opt out of Meta (Facebook) advertising, visit Facebook Ad Preferences.

You may also opt out of interest-based advertising through the Digital Advertising Alliance's opt-out tool.

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

General retention periods we apply include:

• Customer and project records: Retained for a minimum of seven (7) years following the completion of a project, in accordance with Idaho business record-keeping requirements and applicable warranty periods.
• Quote requests (not converted to jobs): Retained for up to two (2) years, then deleted or anonymized.
• SMS opt-in and opt-out records: Retained for a minimum of five (5) years to comply with telecommunications regulations and A2P 10DLC program requirements.
• Website analytics data: Google Analytics data is retained according to the retention settings configured in our Analytics account (typically 14 months), after which it is automatically deleted.
• Financial and tax records: Retained for seven (7) years as required by Idaho and federal tax law.

When personal information is no longer needed, we securely delete or anonymize it. If deletion is not immediately possible (for example, because data is stored in backup archives), we will isolate the data from further processing until deletion is feasible.

10. Your Rights

Depending on your state of residence, you may have certain rights with respect to your personal information. We are committed to honoring these rights regardless of where you live.

Rights Available to All Customers

• Right to Know: You may request information about the categories and specific pieces of personal data we have collected about you, the sources of that data, the purposes for which it is used, and the categories of third parties with whom it is shared.
• Right to Access: You may request a copy of the personal information we hold about you in a portable, readable format.
• Right to Correction: If any personal information we hold about you is inaccurate or incomplete, you may request that we correct it.
• Right to Deletion: You may request that we delete your personal information, subject to certain exceptions (such as data we are legally required to retain).
• Right to Opt Out of Marketing: You may opt out of receiving marketing communications from us at any time by replying STOP to any SMS, clicking the unsubscribe link in any email, or contacting us directly.

California Residents — CCPA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you additional rights, including:

• The right to opt out of the sale or sharing of your personal information (we do not sell personal information).
• The right to limit the use of sensitive personal information.
• The right to non-discrimination for exercising your privacy rights.
• The right to request that we correct inaccurate personal information.

To submit a CCPA request, contact us using the information in Section 14. We will verify your identity before processing the request and respond within 45 days, with an extension of up to 90 days where reasonably necessary.

How to Submit a Privacy Request

You may exercise any of these rights by contacting us at 208-500-1043 or by mail at the address listed in Section 14. We do not charge a fee for verifiable requests unless they are excessive or repetitive. We will not discriminate against you for exercising your privacy rights.

11. Children's Privacy

Rhino Coatings' website and services are directed to adults and are not intended for use by children under the age of 13. We do not knowingly collect, solicit, or maintain personal information from any person under the age of 13.

In compliance with the Children's Online Privacy Protection Act (COPPA), if we learn that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will delete that information as promptly as possible. If you believe we may have collected information from a child under 13, please contact us immediately at the information provided in Section 14.

If you are between the ages of 13 and 18, you must have the permission of a parent or legal guardian before submitting any personal information to us.

12. Third-Party Links

Our website may contain links to third-party websites, review platforms (such as Google Reviews or HomeAdvisor), social media profiles (such as Facebook or Instagram), or external resources. These links are provided for your convenience.

Rhino Coatings does not control the content, privacy practices, or data collection methods of any third-party website. When you click a link to a third-party site, you are subject to that site's own privacy policy and terms of service. We encourage you to review the privacy policies of any third-party site you visit.

The inclusion of a link on our site does not constitute an endorsement, recommendation, or guarantee of the linked site's content or practices.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will update the "Effective Date" at the top of this page.

For significant changes — particularly those that affect how we use personal information or your rights — we will make reasonable efforts to notify you directly. This may include posting a notice on our website homepage, sending an email to customers with active records in our system, or providing notice through other channels we use to communicate with you.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website or services following the posting of an updated Privacy Policy constitutes your acceptance of the changes.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us using the information below. We are committed to responding promptly and resolving any privacy concerns.

For privacy-related requests, please call us during business hours (Monday – Friday, 7:00 AM – 6:00 PM Pacific Time) or leave a detailed voicemail. We will respond to all verifiable privacy requests within 45 days.